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Francesco Migliorini is an art director, visual designer and performer. Graduated in Communication Design from the University of Architecture in Florence, he has been developing projects in visual communication, art direction and cultural production, working across design, fashion, contemporary theatre and performance.
Since 2007, Francesco has been working independently on visual communication and art direction projects for cultural organisations, artists, fashion and creative industries.
His work includes visual identities, communication campaigns, editorial publications, digital projects, websites, image direction and communication strategies.

His practice spans branding and visual identity, graphic and editorial design, digital design, web design, cultural communication, image direction and creative strategy. His approach combines visual research, design and strategic thinking, with a particular interest in the relationship between image, narrative and context.

Contact

Viale dei Cadorna, 4, Firenze
studio@francescomigliorini.com
(39) 338 80 56 265

Instagram

Available for freelance commissions and collaborations.

Art Director & Visual Design

Art Direction
Branding & Identity
Graphic & Editorial Design
Digital Design
Web Design
Cultural Communication
Image Direction
Creative Strategy
Fashion Communication

Indipendent practice

The Creatures Factory

From 2007 to 2018, Francesco worked with the creative studio The Creatures Factory on projects across fashion, advertising and visual arts, contributing to communication campaigns and creative projects for national and international clients.

Murmuris

In 2007, Francesco co-founded Murmuris, a cultural organisation working nationally and internationally in contemporary theatre and the performing arts. As responsible for communication and art direction, he develops the visual communication of productions, special projects, educational programmes and Materia Prima Festival, working across visual identities, communication campaigns, editorial materials and digital strategies.

Teaching

Since 2014, Francesco has taught graphic design, art direction and visual communication at leading design and fashion institutions including Istituto Marangoni Milan and Florence, IED, Polimoda and Accademia Italiana.

Primarily within Fashion Styling programmes, his teaching covers communication, digital design, editorial design, styling and web-based practices. His teaching develops a critical and structured approach to visual systems, contemporary image-making and communication.

In 2024, he was awarded Best Tutor of the Year at Istituto Marangoni Florence.

Studio Franco Art Direction, Visual Design